4th of July Parade
With an estimated 30,000+ people lining the streets, and a live televised
broadcast reaching around the world, the 100 year tradition of the
Belton 4th of July Celebration will include a one mile parade route
running south on Main Street (FM317) from the University of Mary Hardin-
Baylor to the Bell County Courthouse, then east on Central Avenue to the
Belton Police Memorial.
Following the parade, much of the crowd moves to the adjacent Yettie
Polk Park for the Festival on Nolan Creek with food and craft vendors,
games, petting zoo, celebrity meet and greet, static displays of military
and first responder equipment, and live entertainment at the centrally
located gazebo. Carnival rides and attractions fill a nearby park located
within a short walking distance on the Belton Hike and Bike Trail.
The three-night PRCA Rodeo is held July 4-6 at the Bell County Expo, an
indoor, air conditioned facility with a capacity for 5,900 rodeo
attendees. Cowboys from around the country descend on the only PRCA
Rodeo in Texas during this holiday weekend making it a must see event.
Music is an important part of our celebration with the Backyard Party at
Schoepf’s Concert and Fireworks show an annual favorite. This year
we are adding a Downtown Street Party and Concert on the Saturday
kicking off our weeklong celebration. Enhancing our crowd size, both
events are open to the public as non-ticketed free events. Reserved VIP
areas are available for sponsors.
The Belton 4th of July Celebration is promoted extensively throughout
Central Texas with a professional marketing campaign supported by
local and regional media sponsors and marketing partners. Benefits to
sponsors include access to high volume pedestrian traffic, promotion
through the marketing campaign, support of our local military families,
the opportunity to be part of a “feel good” community event, and the
chance to engage with a multicultural, family-friendly audience at the
largest annual event in our Central Texas area.
The 2019 Advertising Plan includes regional radio spots on English and
Spanish language television and radio stations, Lamar Outdoor Digital
Billboards, print and online ads including Texas Monthly and Texas
Highways, program inserts, and extensive social media promotion. Press
releases and public relations efforts will generate pre-event coverage
throughout the region. Posters, promotional flyers, banners, on-site
signage, web presence, and social media create a visual impact and
engage with a wide audience.
Join us in celebrating patriotism, traditional family values, and
small town America at the Belton 4th of July Celebration!